Eduardo Bertone on the importance of digital art


Graphic Artist Eduardo Bertone

Image courtesy of Eduardo Bertone

Eduardo Bertone is a South American expat, living in Madrid. He was born in Argentina in 1977 and studied graphic design. He moved to Madrid, Spain to try something different, and started studying illustration.

Since then, he’s amassed a portfolio of sweeping, intricate designs, and provided social commentary through his drawings. The thought process of each artist is almost as fascinating as the finished piece. Why did they choose one colour composition over the other? What social issues inspire their work? After seeing Eduardo’s portfolio, we had to chat with him about his perspectives on being an artist in Madrid.

Catch the interview below:

Graphic Artist Eduardo Bertone              Graphic Artist Eduardo Bertone  Graphic Artist Eduardo Bertone

What do you think about the art scene in Madrid?

Nowadays, it’s hard to find as large of an art scene in Madrid because of the economy. There’s still many people trying to do things their own way and there’s many interesting projects to be found in the city. When the economy is bad, you have to force yourself to do better because you have to keep going. It’s a bad moment for Madrid but it’s also a good moment for personal growth.

Is the commercial work you do inspired by your personal life at all?

Commercial work and personal work go together for me. I put everything into my art, my life, my art, its all the same for me. My commercial and personal work are really related. Sometimes I have to create something commercially and sometimes I create something that is just for me, but often I find that it could work for my commercial work as well. Art is so intertwined.

What does art mean to you?

This is a very difficult question. Art for me is one of the reasons that it’s worth it to live. It’s what I really enjoy doing, a way to express myself with the rest of the world. It’s what I love. I think that art, illustration, graphic design is really the same in the end. The important thing is that it’s a way to show your point of view and a way to express yourself. For me, I always try to tell people what I see and to share my own personal view with every piece that I create.

You once said “I want to share my work with everybody, I don’t think that art should remain the sole possession of the artist or its owner, I want to hang mine everywhere.” Why is it so important for you to share your work?

I find that art is the best way to try and non verbally communicate with people, to change something, to try and make people think and wake up and not sit all day watching tv. I use art as a medium trying to do something to change the things I don’t really like in our society.

What is the most difficult thing about being an artist?

It’s really rewarding work because you do what you love doing but at the same time. As an artist you want to constantly be getting better and better and better and you always try to improve yourself and sometimes it can be very hard to always make sure you are evolving and to force yourself to change.

What advice can you give to aspiring artists?

I think to be an artist and to do some interesting things you have to always be aware of what’s going on around you. Always go to exhibitions and watch movies. The only way to do something personal and interesting is to immerse yourself in the culture. Be happy with what you’re doing and always strive to make yourself better.

What is the footprint that you want to leave as an artist?

I don’t know because I don’t think about the future. I try to do the best I can and I would like to leave something for the future but that’s not why im doing art, I just love making art and hopefully people will remember that about me.


Graphic Artist Eduardo Bertone


Graphic Artist Eduardo Bertone









  • Gabi

    Madrid has very good art scene. You choose nice artist he make very big mural in Madrid