Rebecca Minkoff takes Downtown Chic global

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When Rebecca Minkoff launched “The Morning After Bag” in 2005, she made waves around Hollywood and launched a career that has been nothing short of a fairytale. Her line has expanded since then to include ready-to-wear, handbags, shoes, jewelry and apparel. Her self-ascribed aesthetic is “Downtown Romantic.” This season that translated to bags in soft colours, lots of lavender and pink, with many of the pieces adorned in studded hardware, edging out anything too dainty. This is a consistent theme that crosses through her designs. Popular trends of the moment are present in her collection, this season, fringed tassels swing off clutches and apparel alike, but reimagined and refined for the Rebecca Minkoff customer.

Who is the Rebecca Minkoff customer? At first glance, her line is definitely part of the starter pack for the 20+ something career girl, looking for a bit of perceived NYC cool without spending thousands of dollars. The line seems to be a reflection of Rebecca’s own evolution as a woman. She’s gone from launching her line in her 20’s to becoming a wife and mother and it’s shows in the kinds of bags she offers. From the Mini Mac’s that are the perfect size for younger girls as well as the Rebecca Minkoff line of baby bags, it’s clearly intended for a wide variety of women.

We sat down with Rebecca Minkoff after previewing her current line at Holt Renfrew, our video interview with Rebecca is up next.

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