This is the age of the SoundCloud rapper, where uploading a track to the internet, can bring you the same clout as being signed. One of the most famous acts to blow up off of the platform is POST MALONE, whose breakout hit White Iverson in 2014, was an anthem for people on the come up. Moves since have been colossal, with a feature on Kanye West’s Life of Pablo, and opening for Justin Bieber in stadiums across North America. We caught his performance in Vancouver, and he was decidedly more sweet natured, than his music suggests.
Post Malone strode onstage, dressed in an oversized, down to his knees t-shirt, hair in braids and a gold grill in his mouth His whole persona is a throwback to Southern rappers at the start of the millennium. Before he started the beginning few lines of White Iverson, he gave the first of many, big, wide, cheesy smiles. The audience often mimics the artist, and the crowd was filled with white boys in braids, which is somewhat uncomfortable, as cries of appropriation are never far, when it comes to white rappers. Post held his own, as White Iverson was played twice, both to raucous applause and cheers, and he just seemed to be having such a good time up on stage, it was a contagious feeling.
Post Malone is gearing up to release his first album, the aptly titled STONEY, on December 9th. With features from Justin Bieber, Kehlani, 2Chainz and Quavo, the album has some sturdy star power, which isn’t necessarily seen on too many debut efforts. Post has shown that he’s far beyond conventionality. This album will either propel him past the “one hit wonder” stage, or keep him trapped there until he can prove himself. Whatever the outcome, Post is out there, connecting with fans and having a good time doing so, if his performance in Vancouver is any indication.