Aquazzura is all about sensual sensibility.
The women’s shoe line was launched by Edgardo Osorio in 2011 and has already garnered a reputation for its sleek design and comfortable leathers.
Giambattista Valli once said that the hardest thing in fashion is not to be known for a logo, but known for a silhouette. For Edgardo, his signature lays in the ergonomic factor of his shoes. He chooses to work with a special cashmere suede (specifically patented for Aquazzura). He’s studied how balance is split between the ball, sole and arch of the foot. Edgardo is more concerned with the feel and look of the shoe on the woman, versus having the shoe be a flashy, uncomfortable accoutrement.
His passion for both design and the comfort of his customer are telltale signs of the longevity for Aquazzura. The brand’s underlying philosophy seems to be suave but wearable.
We spent some time with Edgardo (and his shoes) when he visited Holt Renfrew and he summed it up best by telling us, “If you’re not comfortable, you’re not sexy.”
Next we’ll be sharing with you our video interview, stay tuned.